I have been keeping up on www.designorati.com and have found several interesting sites.
1ST there is a contest for basically anything creative (visually) that has been created by using Adobe systems. The entries are due by April 28, and it would be a great opportunity for anyone interested. Here's the link- www.adobe.com/education.
2ND I found an article about the new Payless Shoes logo. Apparently, Payless thinks that if they reinvent the old logo that has been used for twenty or so years, that new business will follow the "new and improved" logo design. Not that their first logo was very exciting or necessarily enticing, but I think that this new logo is almost worse than the first. You can look and decide for yourself, but I would imagine that if any business were aiming to increase their sales, they would do something to drastically alter the common stereotypes of the brand in order to reinvent a new identity. I think that this new logo does nothing...but who am I to judge?!
http://designorati.com/graphic-design/reviews-3/2006/payless-shoesource-rebrands/#more-936
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1 comment:
agreed. that new logo is hideous.
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