This article is about the impact and influence of logos. It talks about an insurance company in Oregon that has decided a new logo is the way to revamp their image and believe it will bring more business by appealing to new consumer groups. I thought this was really interesting considering our 20/10 assignment to design a convergence logo. Check it out!!!
http://designorati.com/graphic-design/2007/oregon-employer-insurer-rebrands-with-expressive-new-logo-2/
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