This article on designorati.com is about the new slogan for photoshop- "See What's Possible." The article is interesting in itself but was especially interesting to me today after class and the logo discussions. As we each put together logos for the convergence sequence, we were forced to consider the "image" or overall concept that we want to relay with such a simple symbol or image. The concept of a logo somewhat parallels the concept of a slogan in that both need to be clear, concise, and catchy while explaining an entire product identity. The article seemed relevant...so check it out!
http://designorati.com/photoshop/2007/see-whats-possible%e2%84%a2-photoshops-new-slogan/
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